Privacy Policy

Aura Veterinary Center ("Aura," "we," "us," or "our") is committed to protecting the privacy of our clients, their pets, and visitors to our website and social channels. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

1. Information We Collect

Information you give us directly

Contact details: name, phone number, email address, and address.

Pet information: species, breed, age, medical and vaccination history, and behavioral notes relevant to care under our Fear Free approach.

Appointment details: service requested, preferred date and time, and any notes submitted through our online booking system.

Payment information processed at the time of service or online booking (handled by our payment processor; we do not store full card details).

Messages you send us via WhatsApp, email, phone, or contact forms.

Information collected automatically

Device and usage data such as IP address, browser type, pages visited, and time spent on auravetcenter.com.

Cookies and similar technologies used for site functionality, analytics, and advertising (see Section 3).

Information from third parties

Data shared with us by our online booking platform provider.

Interactions and public engagement data from Instagram, Facebook, TikTok, and YouTube when you follow, message, or engage with our pages.

Aggregated or pseudonymized audience data from Google Ads and Meta (Facebook/Instagram) advertising platforms.

2. How We Use Information

To schedule, confirm, and manage appointments.

To provide safe, informed veterinary care, including maintaining accurate medical records for your pet.

To communicate with you about appointments, reminders, invoices, and clinic updates.

To operate, secure, and improve our website and booking system.

To run and measure advertising campaigns on Google and Meta platforms, including retargeting and conversion tracking.

To share updates, offers, and educational content (such as our blog) where you have opted in.

To comply with legal, regulatory, and veterinary record-keeping obligations.

3. Cookies and Advertising Technologies

Our website uses cookies and pixels, including the Google Ads tag and Meta Pixel, to understand site performance and to measure and personalize advertising on Google and Meta platforms (Facebook and Instagram). These technologies may record pages visited, actions taken (such as starting a booking), and general device information. You can control cookies through your browser settings; disabling cookies may limit some site features. Where required by law, we will request your consent before placing non-essential cookies.

4. Online Appointment Booking

When you book an appointment through auravetcenter.com, your contact and pet details are shared with our booking system provider solely to schedule and manage your visit. We select providers that maintain appropriate technical and organizational safeguards for client and patient data.

5. How We Share Information

With service providers who support our operations (e.g. booking platform, payment processor, IT and hosting providers), under confidentiality obligations.

With Google and Meta, in aggregated or pseudonymized form, for advertising measurement and audience building.

With regulators or authorities where required by UAE law.

With a successor entity in the event of a merger, acquisition, or sale of assets.

We do not sell your personal data.

6. Social Media

We maintain pages on Instagram, Facebook, TikTok, and YouTube, and we regularly publish content, including on our blog. Interactions on these platforms (comments, messages, follows) are also governed by each platform's own privacy policy, in addition to this one. We are not responsible for the privacy practices of third-party platforms.

7. Data Retention

We retain client and pet medical records for as long as needed to provide ongoing care and to meet legal, veterinary, and accounting record-keeping requirements, after which records are securely deleted or anonymized.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information against loss, misuse, and unauthorized access. No system is completely secure, and we encourage you to contact us promptly if you suspect any unauthorized use of your information.

9. Your Rights

Under UAE data protection law (Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data), you may have the right to access, correct, or request deletion of your personal data, to object to or restrict certain processing (including direct marketing), and to withdraw consent where processing is based on consent. To exercise these rights, contact us using the details in Section 12.

10. Children's Privacy

Our services are directed at adult pet owners. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Effective date" above indicates when it was last revised. Material changes will be posted on this page.

12. Contact Us

For questions about this Privacy Policy or to exercise your data rights, contact us at:

Aura Veterinary Center – DIP

Dubai Investment Park 1, E311, next to The Petshop, Dubai, United Arab Emirates

Phone: +971 50 125 7624

Website: auravetcenter.com